SEO is an important mean of online traffic when it comes to
web sites. But today ASO is playing a serious part in the form of App
optimization. Here we can see some of the basic steps for an App optimization.
What is App Store Optimization?
As simple, ASO or App store optimization is the process of
improving the search visibility of a mobile application in the app store (Google
Play Store, iTunes, Windows store) and in the search engines.
Here are some of the basic steps for an App Optimization.
- App Title
Include a relevant App Title with a keyword. Choose that keyword
wisely because the search visibility is mainly depends on your App Title.
- App Description
Try to include every important details about your App users want
to know. And, include the main keyword in that description and don’t use
repeated words or don’t try for keyword stuffing.
- Keyword Data Tags
Find out the possible keywords for your App and choose less competitive
keyword’s with an average search volume you could rank high for. If possible
use localized keywords, if your App is targeting any specific locations.
- App Updates
Notify the regular updates of the App to your customers.
Send them a Newsletter regarding the same and that will bring trust on your
product.
- Include a demo video
It is recommended to include a small demo video based on the
App features and it’s use.
- Reviews
Ask your customers to review you App and it is a positive factor
for higher downloads or CTR’s.
- Social Signals or Blogs
Promoting your App through social media channels is one of the
best way to increases your App visibility. You can try for Facebook/Twitter Ads to
boost your App Downloads.
Ask your infleuncers or Blogger to review your App.
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About Sarath Cp
Sarath Cp is an Internet Marketing Consultant based in Cochin, India. He loves everything about on-line marketing, sees it as an industry with a promising future and is looking forward to being a part of it in his rest of life. Join him on Twitter
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