How to do SEO Audit of a Website

SEO or Search Engine Optimization audit is an important performing factor of a website. An SEO audit identify the key areas that need to be improved for a better visibility of a website in search engines like Google or Bing.

What is SEO Audit? 

SEO Audit is an evaluation of a websites search engine friendliness and performance. It helps to prepare a website to a better search visibility and an improved performance for its users.

Important check lists for an SEO Audit

ON-PAGE Checklist

ON-PAGE is an important SEO factor for page rankings, these are the check lists for an ONPAGE SEO Audit.

1. URL Structure

• Check the website page URL structure.
• Should be properly optimized with your keywords.
• If your page is about “Digital Marketing”, include that keyword in your page URL.

         Ex: www.Companyname.com/Digital Marketing

• Use hyphens (-) for separate words in the URL.

2. Content

• “Content is King” and your website content should be unique and properly optimized with keywords.        
•  Maximize your content length.
•  Give important for both quantity and quality content.

3. Title and Description

• Include Meta Titles and Description for each page.
• Use keywords in each title and description. 
• Title tag should be around 65 characters and Meta description should be 150 characters.

4. Find broken links and use internal links

• Find the broken links and repair it. 
• Use internal links to maximize the page rank.
• Use 2-5 internal links in a page and link the page from home page for the page you need to rank higher.

5. Page Load Time

• One of the search engine ranking factor is page load time.
• You can check your page load speed from Googlepage load speed checker.
• Use compressed images for an easy page load.

OFF PAGE SEO Checklist

 1.       Inbound Links

•  Important OFF PAGE SEO Checklist
•  Find the inbound links and their trusts, authority etc
•  Make sure those backlinks helps your site for a better ranking.
•  Unauthorized backlinks may cause for rank loss and penalty.
•  Use Google Webmasters or ahrefs for checking your inbound links.

2.       Check Domain Authority & Page Authority

•  Domain Authority is a score out of 100 that was developed by MOZ.
•  It is a score on your websites ranking in search engines.
•  Page Authority measures the strength of individual pages.

3.       Social Media

•  Social Media drives traffic, generate brand awareness and leads.
•  Social Signals helps in search rankings.
•  Create business pages in social media and engage actively in each.

4.       Managing Reviews

•  Helps in creating backlinks to your website.
•  Important for local business.
•  Manage negative reviews in a smarter way.

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About Sarath Cp

Sarath Cp is an Internet Marketing Consultant based in Cochin, India. He loves everything about on-line marketing, sees it as an industry with a promising future and is looking forward to being a part of it in his rest of life. Join him on Twitter

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