Perfect Guide for Your Successful Inbound Marketing

Inbound Marketing is one of the effective marketing strategies for those businesses which are looking their success through online marketing. Rather than traditional marketing or outbound marketing strategies like cold calls, newspaper or TV ads, inbound marketing focus on creating quality content to attract visitors/customers to your business.

Planning your inbound marketing

For any marketing strategy, the entire success depends on its planning and execution. So plan your inbound marketing with these basic steps.

• Create a successful marketing plan.
• Create a good website
• Bring more traffic to website
• Convert traffic to leads
• Convert leads to sales.
• Measure & Analyse

First step: Create a successful marketing plan

This is the first step of your inbound marketing process and your entire success of your effort is depending on this plan. Before you start your planning, be clear on these ideas.

• Define your marketing goals and objectives
• Identify your targeted audience
• Challenges in front of you
• Effective steps to attract your audience to your business
• How much you should invest and how it helps in ROI

Second step: Create a good website

For online marketing, you should have a website. That website should posses these basic qualities.

•  Great user interface design

Your website should be ease to use with simple navigations.

• Professional Appearance

Try to give a professional and a creative look for your website. Choose templates which feels great for your business.

•  Search Engine optimized

Make sure your contents and site is properly optimized for search engines like Google, Bing etc. For this, you can get the help of a SEO expert.

• Responsive  Design 

Your website should be responsive for devices like smartphones or tablets. Mobile friendly websites are important for any business today.

Third Step: Increasing traffic to website

Most of us have a belief like, if you've a website for a business, then you are done with online marketing.  But, it is a myth, you need to bring traffic or visitors to your website. In order to bring traffic, you need to attract your targeted audience to your website. Inbound marketing helps in attracting those people to your website or business and helps in making those visits to useful conversions.

      How can you bring more traffic to your website

•  Blogging

This is one of the best strategy to bring more niche people to your website. Create content that is relevant to your audience, and of course that will attract your targeted people to your business.

•  Social Media

Create official social media business pages and build a targeted audience or followers in it. Share your blog or any useful informations and try to engage with those audience. That will help in branding and bringing trust in your business. Also, it helps in more visits to your website.

• Search Engine Optimization

SEO helps in bringing content at the top of search engine results. Identifying keywords and optimizing content with those keywords is the basic step in search engine optimization. Also, do some off page techniques to build quality backlinks for the website. If you are a newbie to SEO, then it is better to get an expert advice from a SEO professional.

•  Pay Per Click

PPC, a little bit expensive method and if you are a small business try it for small budgets.

Fourth step: Covert traffic to leads

After, bringing traffic to your website, its time to make those traffic to possible conversions. For that create some attractive offers to your visitors, that should be a free eBook, whitepapers, free subscription of videos etc.

For that, create a landing page to access those offers and to collect all the lead informations like name, email, phone number etc. After completing the signup form, they can access the offer and create a auto-respond “Thank You” mail.

Collect all the lead details and enter it in your lead database.

 Fifth step: Convert Lead to Sales

It’s time to follow up those leads by giving more priorities. Segment your lead data's and you can ask them for a Skype call/meeting  for further sales opportunities. 

Sixth step: Measure & Analyse 

This is the last step in your inbound marketing. Analyse your entire inbound marketing efforts, check your traffic growth and converting leads. Identify your pinpoints and where you need to improve. To find that, you need to closely look on each steps of the above process.


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About Sarath Cp

Sarath Cp is an Internet Marketing Consultant based in Cochin, India. He loves everything about on-line marketing, sees it as an industry with a promising future and is looking forward to being a part of it in his rest of life. Join him on Twitter

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