There is no
denying that Facebook has been one of the biggest and most influential
technological advancements in the digital world. In fact, Facebook has paved
the way for social media to be one of the greatest communication tools known to
mankind after the invention of the internet and the cellphone. This is the
reason why almost everyone you know from various parts of the world has an
account on this popular social media platform.
With around
1.6 billion
monthly active users this quarter, Facebook
has become the premium database for online communication and interaction among
people. Because of this, various people took immediate notice of its potential
in marketing their businesses and brands. They have figured that there is no
better and easier place to reach 1.6 billion potential customers and followers
than Facebook. Now, almost every public figure and company, no matter how big
or small, has turned to Facebook marketing.
Courtesy: Statista.com
The most
important goal when using Facebook marketing is to increase the overall value
of a brand or business which includes gaining customers, improving market
perception, and expanding the business. These crucial factors in the digital
world are translated and measured by gaining likes, followers, comments,
shares, and interactions. In order to achieve this, people must ensure that
their Facebook pages have a wide reach by making them as interesting as
possible. Some may think they have to buy
Facebook followers or buy Facebook
likes in order to get their businesses going, but those are not the only
answers.
There are
several ways businesses can improve their Facebook pages to give them the
exposure they need and at the same time, conquer Facebook’s algorithm changes.
Here are some things you could try on your own page:
1. Regularly Interact with Customers
The most
important thing to consider when you have a business is the satisfaction of
your customers. One of the most effective ways to attract customers is by
giving them the right customer service they deserve and expect. With this, it
always helps to accommodate all the questions and concerns raised by your
customers on your Facebook page. In fact, studies have shown that pages that
respond often to its customers experience a surge in sales and customer
awareness.
Apart from
responding regularly to customers, it also helps to encourage interactions
based on the content of your page. An example of this is asking
thought-provoking questions that would encourage customers to reply and give
their opinions. This not only increases your Facebook engagement, but also
serves as a great way to get useful feedback and suggestions from the people
who know your products best. This also serves as a way for your customers to
know that you care about them.
2. Be Honest and Get Personal
Customers
love it when they are exposed to the heart and soul of a company. This is
because people are reluctant to buy brands that they do not know and trust. In
order to gain your customers’ trust, you must give them a small glimpse of the
inner workings of the company. You could feature various employees who have
made a positive impact on the company. You could also share the story behind
the company’s establishment.
3. Feature Timely and Relevant Posts
Nothing
gets more likes and shares than posting things that are relevant to your
customers. These things may not
explicitly promote your products, but can still be in some way in line with
them. It is important to make your brand relatable to your customers. For
example, if you are selling a skin care product, you should not only limit your
posts to selling. Instead, you should also focus on telling people why they
should want to buy your product. You can do this by sharing segments about the
different benefits of using skin care products or by posting articles about
various skin conditions.
Apart from
the content of your posts, you must also consider when it is the best time to
post them. Of course, you would want to post at a time when majority of your
customers are online. According to experts, you should post during peak times
or shortly before them. This is because during peak times, your page will
compete with a lot more pages posting at the same time. This buys your
followers more time to interact with you.
4. Post Eye-Catching and Attractive Graphics
If there’s
anything social media has taught us, it is the power of a
well-made and visually appealing post. When it
comes to digital marketing, people mostly rely on what they see. There are many
benefits to making your page as attractive as possible. This establishes your
brand’s reputation and personality. For example, if your brand focuses on
high-end organic products, it is best to focus on designs that are classy and
elegant to attract the target market.
5. Give Useful Information
Today, it
is not enough to tell people to simply buy your products. You also have to show
the value of your products, so people will favor them over other brands. You
can do this by sharing tips and tutorials on the best way of using your
products. You can also achieve this by keeping your posts trendy, so they are
in line with your customers’ interests.
6. Don’t Underestimate Facebook Ads
Don’t
underestimate the power of paid ads because more people use them than you would
expect. If you want more interactions for your page, promoting your page on
Facebook ads is proven to be useful. However, it is an added cost. You could
have a trial period before fully committing to paying for ads.
7. Make Your Brand Exciting
The best
way to effectively promote your brand online is by giving your customers
something to be excited about. This is the reason why almost every brand has
shifted to holding contests and giving away freebies and coupons. Having these
different online promotions and incentives keeps customers on their toes and
encourages them to interact with your page.
8. Expand Your E-Mail List
One way to
get people to subscribe to your news letter is by requiring them to input their
emails when they join your online promotions. With this, your customers can
also be regularly updated via their emails. This also expands your reach and
customer awareness.
There are
many simple and effective ways to attract customers online, some examples of
these is to buy Facebook likes or buy Facebook followers. However, you
must also remember that just like any successful and stable business, getting
high Facebook interactions takes time and patience.
--------------------------------------------------------------------------------------------------------------------------
About Author: Sheena Mathieson
Understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.
0 comments:
Post a Comment