What is Drip Marketing : Benefits of implementing Drip Marketing

What is Drip Marketing?

 Drip Marketing is a strategy or a plan for sharing your company updates or information through any marketing channels like email, social media or any newsletters. This strategy helps to bring more leads and a better brand for the company. Drip Marketing mainly focuses on their existing and new audience to get aware of companies products or services. 

How it helps? 

     ·         Drip Marketing helps to build a better relationship with your audience.

•   Whether your business is small or large, keeping your audience in a good relationship will definitely help you in many ways. When a company updates their latest news to these audiences constantly it brings trust among them. 

•     Each email or messages you've sent to your targeted customers will bring more chance of sales or any type of leads to your company.

      Preparing a proper plan

 Normally, companies implemented Drip market at the time of product launches, holiday seasons, etc. It is important to plan a proper strategy for when these marketing materials require to be sent.

Segmenting list of contacts: Before making out a drip marketing campaign, analyze their contact list and group it on your priority. You can specify the message based on each group, say like, if it is a new customer a welcome message is an apt.

Creating personalized messages: Personalized messages attract more audience when compared to a normal email blast.

Analysing your campaign progress: This is the time, you need to find the result of your effort. Analyse your campaign, and track open rates, click rates etc.

 How you run Drip Campaigns

 There are lots of tools for managing your emails and crafting an effective drip campaign. Maichimp, sendloop, myemma are the best you can try. 


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About Sarath Cp

Sarath Cp is an Internet Marketing Consultant based in Cochin, India. He loves everything about on-line marketing, sees it as an industry with a promising future and is looking forward to being a part of it in his rest of life. Join him on Twitter

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