Search engine optimization or seo is evolving each and every
year. Yes, we are at the end of another spectacular year and it is time to
get ready for next year’s seo preparation. Here are some important seo tactics
and strategies to make your website or blog to get its maximum hits on 2016.
- Importance for Mobile and Voice Search
Mobile and voice search is the future of search and it is crucial for taking steps to meet it.
From the recent studies, mobile searches are at the peak and most of the
traffic comes through mobile devices. Here is the importance of a responsive
mobile friendly website, it is need to give your mobile users the same
experience when they visit through laptops or desktops. I think you should be
prepared with a mobile marketing
strategy.
Voice search, another important change to be expected in
2016. With the introduction of Apple Siri, Windows Cortana, Google Now etc, the
way of search is getting a new look. So it is important to be prepared for
voice search results.
Google has been started giving direct answers for a number
of search queries. This could be a
serious threat for many websites and for some it is an opportunity. Yes, it is,
if your site content appears as a direct answer it will be a great advantage.
But, seriously you need to try hard for it. You can explore more about this in
Moz’s blog on Google’s Direct Answers.
- Keyword Research
We've seen a number
of changes in seo, but in Keyword Research I don’t think that happens. The
rule and way of keyword research is same as before. Find the perfect phrases
and words that closely matches with your business and list down with priority.
Do your keyword research with Google Keyword Planner,
SEMrush etc.
Use Google Analytics to find the most popular keywords
visitors are using and include those keywords in your list.
Focus on long tail keywords and find some most popular
keywords your competitors are using.
After your keyword research, next is creating a relevant
title and content. Search Engines are getting smarter and smarter every day,
they are more user centric. They want to help their users with relevant
results. Hence, it is important to analyse your audience first and know what
they really want through your content.
- Include Header tags and Meta tags
From the recent study, it is found that Meta description is
not helping to rank any site, but it will make your search results a better
visibility. Hence, make use of you Header or H1 tags and Meta description to
describe about the content.
- Start Build your Reputation and Brand
Branding and reputation is a key for marketing nowadays. So,
it’s time for creating a positive impact on customers about your brand. Social
Media is a good tool for making it. Prioritize your engaging customers on
social media and invite more feedback and suggestions. That helps to build a
trust on your business and that will indirectly help in bringing more followers
to your business or brand. 2016 should be an year of giving much importance for
brand vale and customer satisfaction.
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About Sarath Cp
Sarath Cp is an Internet Marketing Consultant based in Cochin, India. He loves everything about on-line marketing, sees it as an industry with a promising future and is looking forward to being a part of it in his rest of life. Join him on Twitter
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