Marketing is always challenging, exciting and changing. We’ve
seen tremendous marketing techniques in the last 2016, introduction of VR, AR
and some wearable’s etc created a large buzz in marketing. Here are some of the top 3
marketing trends which are going to be huge in this new year 2017.
Content Marketing Guide for 2017
Marketers know that content is the big boss all the time and
in 2017 this remains at the top. We can expect a serious trend change in the
content behaviours and formats. But it is for sure that, brands should focus to create contents what
the customers or audience need. To start with, review your earlier content
marketing efforts including the previous content engagements and analytics. Then
you can start developing a content marketing strategy for 2017. Set your goals
and define a clear cut strategy for your content marketing 2017. Most importantly
know your audience and what they really want to know from your brand, then
create a buyer persona and plan your content creation and distribution.
Then know what kind of content formats will make you success,
mix up new content ideas like info graphics, videos, Blog posts, Newsletters
etc. In the last stage analyse the success of your efforts, define the right
content marketing KPI and calculate ROI.
Search Engine Optimisation
We’ve seen many changes in SEO industry, the recent
algorithm updates and the introduction of separate indexes for web and mobile
will show a great change in SEO 2017. This will be a road block for many SEO
experts, whether they need to optimise their website for mobile or web? Since,
the mobile traffic is increasing day by day while comparing with desktop searches, experts starts giving importance to mobile search optimisation and no doubt
that will be the future.
Marketing Automation & CRM
Marketing automation help marketers to automate and measure
their marketing tasks and workflows in order to to increase their operational
efficiency and revenue. Integrating marketing automation workflow with your
inbound marketing strategy will be the best possibility of success in
2017. Hubspot, Marketo are some of the
best marketing automation tools to start.
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Author Bio: Sarath cp
Sarath Cp is an Internet Marketing Consultant based in Cochin, India. He loves everything about on-line marketing, sees it as an industry with a promising future and is looking forward to being a part of it in his rest of life. Join him on Twitter
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