Beyond
the bounds of compelling content, superb branding and great design, the
lifeline of a blog is determinant to the amount of traffic it gets. You've got
a great blog, it's time to show the world what you could offer and attract
like-minded people with whom you share the same interests and passions with.
Here
are 5 surefire ways to help you reach your target audience and increase your
blog traffic.
1.
Offer Valuable Content
People
are presented with heavy doses of information lurking around the internet these
days. The question is, what makes your site stand out? This is where great
content comes in. It is crucial to write something that would benefit your
readers. The phrase 'content is king' wouldn't be so popular for no reason. The
more deliberate you are with your writing, the more your blog is likely to be
linked by other bloggers or sites, which makes for your blog's higher Google
ranking and better Search Engine Optimization (SEO) also helps to increase your blog traffic.
2.
Boost Your Social Media Presence
Writing
valuable content is useless when no one reads them. The social media is a very powerful platform to promote your blog and engage your readers and followers.
You can make use of apps like Buffer and Hootsuite to help you schedule your
posts on various social media sites. A key factor in publicizing your blog to
its directed market is to look for your target audience, engage them, and build
your community.
3.
Develop a Lead Magnet
Ever
noticed the pop-ups staring right in front of you when you click on a certain
blog or site, offering some deals you couldn't resist in exchange for your
email? That's called a lead magnet. Lead magnets aim to boost the number of
targeted leads traded for a certain offer. Employing the use of a lead magnet
for your blog is way to persuade readers to happily sign up for newsletters and
spread all the good things your blog could offer. In creating a lead magnet,
make sure that it is irresistible and significant for your readers, not just
some kind of a random, mediocre freebie.
4.
Diversify Your Content
Different
people look for different versions of content. Don't limit yourself to just
one. Explore and create varied types of content. Expand your reach by creating
guest posts on well-known sites, establishing a consistent series of podcasts,
hosting webinars and videos, building connections with your audience and making
them feel that they make up a fraction of a community.
5.
Create a Community
Grant
your audiences the feeling that they are a part of a community rather than
being just a reader in isolation. Engage them by listening and adhering to some
of their questions and concerns, responding to their comments and building a
connection that could lead to creating a community of like-minded people.
Building
an outstanding blog has its fair share of successes and downfalls, but with the
right strategies, and the connections you build with the masters in your niche
and the people who look up to you, it is no surprise that your blog will get
ahead of the game in no time.
Author Bio:
Martin Brown is the
Marketing Executive of Top SEO Rankers based in New York. Top SEO Rankers
evaluates and lists the top Digital Marketing firms and also gives SEO service
providers a direct channel for prospective leads to find them.
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