Instagram is a photo sharing
application launched in 2012. Though one of the youngest, Instagram is one of
the most popular platform in terms of online marketing in line with Facebook.
With its universal appeal, it is crucial that you have aces up your sleeves - Instagram
marketing tactics which marketers continuously improve.
As a forward - thinking businesses, it
is a must to stay on top of the game. Are you one of those who are using
its features to reach your target market and to accomplish branding efforts?
Amidst the many materials that will
tell you what to do on Instagram, here is a list of the things you should
never waste your time, effort, money and potential fans on:
1. Do not use IG solely for
advertisements.
We all know how great it will look like
to use IG on visual advertisements because that is what it is for. Remember
that it is a photo sharing app? However, most of the people who are in IG
prefers seeing lifestyle, selfies, groupies and foods. This simply means that
most still prefers ebay when comes to online shopping. Leave some space for
quality content, schedule your ads and improve your context all the time.
2. Stay active.
This goes for the people who register,
upload heaps of images then just leave everything to rot. Your account will not
grow followers on its own, you must earn it by staying active. Continuously
engage with your followers by staying human. Yes that is correct, by simply
doing things like a simple human being who knows how to respond when asked you
will be able to stay active and gain organic followers.
Post when you should, interact with
other users content, leave value-adding comments, and find credible people to
follow. Stay current.
3. Avoid annoying posts.
This include posting too much and too
often. If you have a lot to share, spread it on different days to balance out
your exposure. Keep in mind that your appearances somehow can define and affect
brand awareness. A few photos a day is fine, if you are too busy to work on
this schedule you can use a tool such as Sharpie.
4. Do not post all of your photos on
all your other platforms.
This is called flooding and you should
not do this but it does not mean that you should never repost them. If you
think that your photos can improve your brand awareness and can help your
followers in a way then go ahead! Just keep in mind that your followers have
chosen to follow you on specific networks so try your best not to put too much
into their throat as it may just backfire big time.
5. Avoid using too much filter.
This may be the hardest for some but
please, bear with me. Logically and if you are to think on a clients’
perspective, you will always look into something closest to being real.
Instagram is an app that is accessible to scammers too. This suggests that you
keep things real at all cost.
This helps your audience weight in
between products, the best part is you will always be included. Establishing a
reputable account online requires not just money and effort but also
credibility. If you are ready to burn money to gain more online, do not include
your followers trust because it will break your business in an instant.
Hopefully this guide has been able to
help you harvest good ideas that you can use in your Instagram journey. Your
Instagram marketing tactics does not need to be perfect, just always secure
the value and quality of your content. In this way, your followers will be able
to remember you on things that is light and positive.
--------------------------------------------------------------------------------------------------------------------------
About Author :
Catherine is president & executive director of 20four7va, a global
eCommerce virtual assistance service provider. She is into strategic planning,
product development, brand management,and digital marketing.Follow her on twitter.
0 comments:
Post a Comment