Email Marketing Guide for Beginners

Businesses are realizing the importance of email marketing:

   Email is one of the traditional forms of communication and email marketing is playing a vital role in Digital Marketing nowadays. Sending latest offers, product details, useful information’s etc. can be done via email marketing. But, only an effective email can be only making your readers into customers. Here is the question how can we pull in our email marketing into an efficient one. Before all that we can see why most of the companies choose email as their important on-line marketing scheme.

The first thing is nothing but the cost, the investment we required to send an email campaign is minimal than nay source of communication. You can customize your message with attractive patterns. Hence this helps in reaching more people in a minimum time.

But, we need to know its ugly side too. If your email gets categorized to spam, then readers will definitely going to ignore it. Here is an email marketing guide you need to follow before doing any email marketing campaign.

Get your email list ready before creating the template:

Most important step is creating the lists of targeted groups and segmenting it with a priority. This helps you to personalize each mail.

Choose a better email template:

The next step is choosing a email marketing template and design. Be sure it is optimized well. You can make templates using email marketing software services like Mail Chimp and Active Trail.

Create content for email:

Compose the content that would appeal to your target audience. Ensure the subject and body of the mail is apt. Keep your messages in a short way.

Link back to your main site:

At last of the mail keep a contact us button which is redirected to your websites. That will help readers to get know more about your business.

Testing:

After ensuring all above steps, the next is testing your email with your colleagues. Make sure all the elements are correct and in a good manner.

Start Sending Email based on priority category:

Now, you can start sending your mails based on your category.

Track & Analysis:

Once you send your email campaign it’s time for analysis. Track the performance especially open rates, Clicks, views of emails. Your email software like Mail chimp is having the option for analysis of each campaign.


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About Sarath Cp

Sarath Cp is an Internet Marketing Consultant based in Cochin, India. He loves everything about on-line marketing, sees it as an industry with a promising future and is looking forward to being a part of it in his rest of life. Join him on Twitter

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