How you are going to do Keyword Research for your new Website?

Keywords, an important ranking factor for your on-line business. And, it is really important to receive a clear mind on how you are going to select the right keywords for your client. I hope these tips will really help you to get it.

List out the important topics for your business

Set off by listing some important topics your business is serious. Make it around 10-15 and fill that with your Keywords. Make sure your phrase should be ending up with the term visitors are searching. You can take the help from Google Search it.

Ex: If your business is about “email marketing”, you can type the same in Google search and identify the possible suggestions from it.

   You can find some keyword hints like;            Email Marketing Service

                                                                            Email Marketing Software

                                                                            Email marketing best practices

                                                                            Email marketing tips

Find your keyword phrases from Related Search terms

I believe this is one of the most creative methods of keyword research. You can easily find out most people are searching with your topic. Just type the topic in Google Search and scroll to bottom of Search results, you will find the related search terms for the topic.

Ex: If you type “email marketing” in the search box after hitting enter you will find the related terms most people search for.

Analyse your Competitor

Analyse around three to four competitors in your corner, you can use tool like SEMRush for finding what all keywords they rank for. As well, take a look on the keywords your competitors are bidding for paid search. If there are many competitors bidding for those same keywords then it delivers good conversion ability. 

Analyse your Audience

After looking competitors the next is your Audience. You can begin with a Google Keyword Planner or else you can find it from the sources like forums, Pinterest etc. 

Analyse Social Profile and User generated Content

You can start analysing the people in your niche and the words and phrases they use in their contents. This will assist you to generate a brief idea of preparing your keywords.



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About Sarath Cp

Sarath Cp is an Internet Marketing Consultant based in Cochin, India. He loves everything about on-line marketing, sees it as an industry with a promising future and is looking forward to being a part of it in his rest of life. Join him on Twitter

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