When it comes to building an online lead generation campaign, think of it like a car engine where all of its components work together to produce positive sales and leads results. The downside is, if any of the pieces aren’t working effectively, your campaign will breakdown and possibly crash. That’s why we at Straight North, a PPC agency, created the “Internet Marketing Lead Generation Ecosystem” infographic to work as a blueprint for both beginner and experienced marketers to help them put together a successful online marketing lead generation campaign. The infographic serves as a visual guide to help: - Understand the lead generation processes and how various internet marketing outlets work together
- Identify issues in your current campaign(s) - Find alternatives to scale and modify your current campaign to improve results Author Bio: Brad Shorr is Director of Content Strategy at Straight North, a full service Internet marketing firm that specializes in SEO, PPC and responsive web design. With morethan 25 years of experience working in marketing and sales, Brad has written for leading online publications including Entrepreneur, Moz and Forbes.
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