Success in the
current fast-paced digital world depends on your ability to remain updated on
the latest trends and having the drive to take risks and make changes. The
following are some of the biggest trends that have made big waves in social
media.
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1.
Micro-video
Do not be fooled
by its name; micro-video is huge. Social networks are increasingly focusing on
re-inventing the video than ever before. From Twitters ScratchReel feature to
Instagrams Boomerang and Pinterest Cinematic pins, the mini video is slowly
being pushed aside in the favor of mini-micro sequences.
At times, Brands
and media employ the new functionalities and can also create their
micro-videos. For instance, many fitness brands on social media platforms are
making a minute long training circuit for the past-paced consumers. Likewise,
Tastemade is making a transition from its current 3 minutes video to 20 seconds
micro-videos to support their community of travel lovers and food.
2.
The year of social walled gardens and distributed contents
For the past
years, social media and search engines have been using publisher websites as a
destination for their online news. The driving force in this is to see that
online news is published on their platforms. The understanding is that news
will develop habits and habits will influence people to return to your site and
engage. Prominent examples are Instant Articles that will be opening soon.
Others include Beyond 10k by Twitter, Google AMP, Apple News and Linked in’s
purse.
BuzzFeed has
also introduced a team known as BuzzFeed Distributed. It has over 20 employees
who make original content for platforms like Instagram, Tumblr, Imgur,
messaging apps, Vine and Snapchat. In simpler words, it is a team of
professionals who will develop and produce content that won’t be published on
buzzfeed.com.
According to Latest Glozinenews, brands will need to adapt to the
huge online shift created by distributed media while remaining cautious to
diversify. They should not go to the extent of losing independence in search of
new readers.
3.
UX-Advertising
Internet users
using ad blockers has consistently been on the rise for the past few months. It
is a phenomenon that shocked social networks that rely exclusively on the
advertising income to support the entire platform.
In an attempt to
address these concerns, specialized cells on social platforms have emerged.
YouTube has a zoo, Instagram has Creative Shop, and Twitter has Brand Strategy.
These offer advice to brands to design non-intrusive ad formats that adapt to
the codes, specifics, and customs of every social network.
Examples include
Branded Stickers and Native Advertising. The native advertising involves a
sponsored content that matches the feel and style of the publisher websites.
Branded stickers is a new generation of emoji allowing brands to penetrate
private arena of mobile messaging.
Firms like
Feeligo, Swift Media, and Snaps assist various brands to craft their own
stickers. They also partner with messaging apps like WhatsApp, Facebook
Messenger, and Kik to have the branded emoticons availed for use by the
customer. Facebook is currently working on the library of profile pictures
allowing users to download and use them to show brand support and support their
teams. The result is a new advertising form known as UX-Advertising that is
short for user experience. It is an opt-in experience, non-intrusive that turns
the advertising mode to trusted neighbours.
4.
Television, though not as commonly known
Since the
majority of households claim to own either an Apple TV, a Chromecast or a Smart
TV, brands can effectively make use of the consumer living room. Having tackled
mobile phones, tablets, and computers, the appeal to disseminate mass
communication via the Internet-enabled TV is inevitable and irresistible
development.
Unlike the
traditional cable, internet streaming services can interest target and
geo-target advertising messages. If the internet-TV providers like Stan,
Presto, and Netflix amongst others are in a position to offer affordable and
highly-targeted advertising to various brands, then expect to see multiple huge
brands jump from their traditional cable TV contracts.
Just for
thought, imagine that BMW learns that most motor enthusiasts like watching Top
Gear, and they learn that the audience is affluent, why would they buy the
traditional advertising slots on the cable TV.
Undoubtedly,
expect huge moves by various socialmedia platforms. The appeal to connect
social media content linking into the user TV is enormous. Therefore, expect
Twitter and Facebook to develop something later.
5. Transition from social media marketing to content marketing
Social media
marketing is moving from a specialised set of skills to set of skills that are
possessed by communication and marketing young graduates. With this, the
digital footprint will grow bigger, but how the corporate structures
incorporate the social media will change.
Most commercial
brands are aware of how the social media works, there will be a shift in how
such firms recruit to fill the social media gaps. In 2016, brands do not
require a social media team; all they need is brilliant
content marketers with a greater understanding of the social media.
Conclusion
2016 is turning
out to be the year of enriching and building digital relations between
consumers and brands. If you decide to ignore the changing tides in brand
marketing, you risk falling behind your competition and losing touch with your
valued customers.
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About Author: Katleen Brown
Katleen Brown, a content writer. She loves to publish her articles on various technical related websites. In her spare time, she likes to do research and writing articles to bring awareness. She is working as Communication Practitioner and Technocrat Expert Writer. Advocating all types of technical professionals. Connect with her on Google+, Pinterest, and Twitter.
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