Tips for LinkedIn Company Updates

LinkedIn, the largest professional network is having a significant role in social media marketing. Nowadays, it is one of the best platform for Content Marketing. Company pages and their updates are having a great value in LinkedIn.  Since, LinkedIn gives the opportunity for professional connections, a company update helps in creating a brand awareness and sometimes leads. Here are some basic points you should fall out before making out any company updates in LinkedIn.

Include videos and slide share presentations:

LinkedIn gives the way for using video and multimedia contents, hence using, these contents will definitely make an eye on your LinkedIn update.

Give a landing page url :

Don’t forget to give a landing page url with your post title and that page should be a useful resource for the readers to know more about the post you've updated. You can insert the title and a shortned-Url link. Bit.ly is one of the best resources for Url shortening. 

Keep your content simple:

An important one is making your content in a neat and simple manner. A company LinkedIn update should be in a easy and quickly understandable way.

Focus on your Brand:

Company updates can be on varied topic, but do remember your company is your brand. Focus first on simply building brand awareness.

Develop content that is quick to consume:

Share quality contents that members want to share with their networks. As per the latest trends, updates including images, videos and links are having more reach than the normal updates.

Sponsor your update:

Sponsor your best content is one of the best way for getting a higher reach. LinkedIn sponsored updates  can reach your target audience beyond your company page followers.

Attract more followers:

Try out some effective strategies for attracting more followers to your LinkedIn page.

Participate your colleagues: Most of your followers will be your colleagues and ask them to share and like your updates. That will help to extend your update reach to more.

Add a follow button in your website and in your E-Mail signature to get more followers to your LinkedIn page. 

Use other social media :

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There is nothing wrong in getting help from other social media profiles. You can use your twitter or Facebook for sharing your companies LinkedIn Updates.


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About Sarath Cp

Sarath Cp is an Internet Marketing Consultant based in Cochin, India. He loves everything about on-line marketing, sees it as an industry with a promising future and is looking forward to being a part of it in his rest of life. Join him on Twitter

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